Straight answers.
Is the website really custom?
Yes. The point of New Street is not to put your logo into the same template we sold to the business down the road. We build around your company, positioning, customers, services and goals.
Why is it only $497 per month?
Because we're optimizing for long-term relationships rather than maximizing an upfront website invoice. The monthly model keeps your investment dramatically lower than a traditional custom-agency engagement, and it means we have to earn the relationship every single month by continuing to build, optimize and support.
Is there a contract?
No. Month to month, cancel anytime. Your agreement outlines platform access, asset ownership and data migration in plain language, so expectations are clear from day one.
Is this an AI-built website?
No. We use modern technology throughout our operation, but technology doesn't replace strategy, taste or judgment. Your positioning, structure, customer journey and final experience are intentionally developed around your business.
What happens after the website launches?
That's when most agencies leave. It's when New Street starts becoming more valuable. We progressively add your CRM, lead follow-up, reputation infrastructure, local search, broader SEO, AI-search visibility and conversion systems.
How long does everything take?
The core platform is progressively built during your first six months. Rather than overwhelming your business with disconnected systems at once, we build each layer into the next so the infrastructure compounds.
Do I own my customer data?
Yes. Your business data remains your business data.
Can you guarantee I'll rank first on Google?
No legitimate agency can guarantee a specific organic ranking controlled by Google. What we can do is continuously improve the technical, local, reputational and content signals that influence visibility, and clearly report on where your business is gaining or losing ground.
Can you guarantee ChatGPT will recommend me?
No. AI platforms independently determine their responses. Our role is to improve the consistency, authority, structure and discoverability of the information those platforms use when understanding your business, and to monitor visibility as the ecosystem develops.
Is advertising spend included in the $497?
No. The $497 platform builds and manages your digital infrastructure. Paid media and ad spend belong to the growth programs, which are separate when you choose to accelerate customer acquisition.
What do Lead Packs and the other growth programs cost?
They're premium programs, typically a multiple of the platform investment, priced by market, lead volume and scope. We keep them off the menu on purpose: the right program depends on your capacity and your numbers, and we'd rather model it with you than quote it at you. If growth is the goal, bring it up on your call.
Can you work with my existing website?
Potentially. But if the existing experience doesn't meet the standard we're trying to create, we'll recommend rebuilding it. We're not interested in preserving something that holds the business back simply because it already exists.
What if I cancel?
You can cancel anytime. Your agreement clearly outlines ownership, platform access, third-party software, domain assets, customer data and migration requirements. Those expectations should be understood before the relationship begins, not discovered when it ends.